HOW IT ALL STARTED
The Beginning
Give India the gourmet hotdog it never had.
That was the simple idea behind Superdogs when we started in 2021. What began as a cloud kitchen quickly grew into a cult favorite across Delhi NCR — powered by word-of-mouth, repeat orders, and a community that knew this wasn't your average fast food.
After three years of slinging hotdogs from a delivery kitchen, we took the leap: our flagship diner in Gurgaon.
More Than a Restaurant
Superdogs is where food meets culture. A neighborhood hangout with global taste. A spot that feels like New York in the '90s, but with a Delhi soul.
What We Stand For
No Compromises.
Everything we serve is made in-house:
- 🍞Signature brioche buns baked fresh daily
- 🌭Preservative-free sausages from sustainable charcuterie
- 🍟Hand-cut fries — crispy perfection
- 🥫House-made sauces with secret recipes
- ✨Small-batch everything
This is fast food with a glow-up — still comforting and familiar, but done with real craft.
Building Culture Together
Our space is designed to feel like a creative playground where music, streetwear, design, and street food collide. From art-led interiors to curated playlists, every detail is intentional.
We partner with local DJs, fashion brands, and creative communities to host events that go beyond food — pop-ups, raves, collab drops.
When people come to Superdogs, they come to be part of something.
Every Day Is An Adventure
Experimentation is at the heart of what we do. Constant innovation. New menu drops. Seasonal collabs. Risk-taking.
We're not just reimagining hotdogs — we're building an entire category around elevated fast food that's accessible, experiential, and brand-first.
